Partners come on board for Isolation Nation, a trend-led collection of designs, created to ‘fashionably flatten the curve’.
In this ’new normal’, creative thinking is more important than ever. When the coronavirus crisis hit, the PowerStation Studios team wondered how they could turn their creative minds to solving challenges presented by the pandemic.
The result, a vision from co-founder and creative director Tamara Dixon – Isolation Nation: a trend-led collection of designs, created to fashionably flatten the curve.
Using fashion-forward graphic design comprised of bold but simple instructional icons and typography, the designs illustrate critical messages of safety, unity and kindness.
The designs are available within a publicly available style guide, published by PowerStation as free to use by anyone who would like to help share the word, keep the public safe, protect the NHS and spread kindness in these times of hardship.
“Our challenge was how to apply what PowerStation Studios does best – which is to create beautiful, on trend graphics which resonate with consumers – to do something that could truly make a difference,” commented Tamara. “How better to do this than in an open-source style guide which is available to all?”
A selection of the designs are available to purchase in a fashion-forward apparel collection, with 25% of the price of each item purchased being donated to charities including NHS Charities Together. The clothing, including t-shirts, hoodies and masks, plus the style guide are available at welovethis.store.
Tamara continued: “We’re thrilled to launch Isolation Nation. It’s a collection of truly stylish apparel which not only raises money for our amazing NHS, but by wearing the items you’re helping to share messages which are so crucial for this time.”
With a goal of raising a minimum of £100,000 for their two chosen charities, PowerStation Studios is also offering its services to create designs for clients within the industry, which can be sold on the newly launched ecommerce platform.
SYBO Games is the first partner on board, teaming with PowerStation to release a range of designs for Subway Surfers, which launched today (May 7) on the store.
The Subway Surfers collection features some of the most popular characters including Jake, Tricky and Fresh. There are five t-shirts available to purchase, and 25% of the price of each item sold will be donated to charities including NHS Charities Together.
“We’re more than pleased to work with PowerStation on this give-back initiative,” said Naz Amarchi-Cuevas, chief commercial officer at SYBO Games. “It’s a great way for our fans to make a difference and show how we’re all in this together.”
In addition, UK-based lifestyle brand Phat Kandi has shared a one-off design to be sold on the site featuring the message of love, hope and togetherness in the brand’s quirky style.
Mel Williams, creative director at Phat Kandi, offered: “I’m over the moon to be part of this amazing project. In the face of adversity, I have seen so much kindness during this pandemic. This project celebrates unity and kindness and I’m delighted Phat Kandi could contribute in this way.”
PowerStation Studios co-founder, Dave Collins said of the venture: “In this ‘new normal’, applying our creative brains to solving the problems presented by this crisis is just a shift of thinking. However, we also wanted to do something that makes a difference and raises money for those frontline workers that are risking their lives to save ours.
“We’re so grateful to have SYBO Games and Phat Kandi on board, lending their much loved brands to such a great cause. Please support the NHS by visiting www.welovethis.store and buying a t-shirt, or even ten shirts for you, your family and your friends to help us make the £100,000 donation.”
More brands are due to be announced shortly. If you are interested in becoming involved, you can contact PowerStation Studios on firstname.lastname@example.org.